This project centers on developing a fall awareness campaign for the TIKI brand, spotlighting fire pits, propane pits, and core outdoor living items as seasonal demand rises. The campaign will leverage a multi-channel media strategy across Meta, Reddit, Pinterest, and CTV to build broad awareness, inspire fall gathering moments, and reinforce TIKI’s leadership in safe, stylish outdoor experiences. By combining high-impact video with discovery-driven platforms, the campaign aims to reach homeowners and outdoor enthusiasts at key moments of inspiration and consideration throughout the fall season.